Everything for the Entrepreneur
Sponsored by
“Everything for the Entrepreneur”
A variety of workshops, key note sessions and seminars which are all designed to offer something for every entrepreneur, either in business, or thinking about starting a business, in the knowledge, technology or innovation based sectors.
Highlights will include:
Seminar One: “Marketing.. Stop before you Start”
The York Professionals
There is a popular misconception that marketing is simply about designing a logo, writing a brochure or producing a website. However they are simply the end results of what needs to be a carefully considered process.
York Professionals’ leading PR and marketing companies have joined together to explain why you should STOP!! before you dive in to ‘doing some marketing and PR’ and decide exactly what it is you want to achieve from it. They will show you why planning your marketing effectively, as part of the business strategy, is essential for its success and that of your business.
The presentation will show you how to develop a successful marketing strategy, the benefits of early stage market research, how to choose the right marketing tools and how to measure the success of your marketing.
The York Professionals team will share the benefit of their indepth experiences from across the range of marketing disciplines which includes marketing strategy and planning, branding and design, PR and marketing communications. They are:
Nick Eggleton, Acute Marketing
Simon Thornton, Brackenhill
David Kirkham, Dot Com Imaging
Nick Townend and Nick Waters, Ideas
Rachel Goddard, Intandem Marketing and PR
David Nicholson, Jennings Nicholson Associates
Monica Green, The Partners Group
By attending the session you will receive a free booklet which contains hints and tips on how to get the best out of your marketing.
Seminar Two : Preventing employees stealing your secrets
Tiggy Clifford and Alexandra Weston, Denison Till
Confidential information is one of your business’s most valuable assets. How do you stop your employees leaving and taking your customer lists, trade secrets and business ideas with them? Tiggy Clifford and Alex Weston from Denison Till will guide you through this complex area using case study examples to highlight the ways in which you can prevent employees from misusing and disclosing confidential business information and what to do when you suspect that disclosure has taken place.
Tiggy Clifford and Alexandra Weston of Denison Till Solicitors
Seminar Three: Building a Business Booser - No Sweat!
Ben Kench -
After nearly 10 years as an ex-pat enjoying an extremely successful life selling holiday real estate Ben returned to England and began his own small business. It was then that he realised there was much to learn…and not much in the way of expertise available for help.
Its not about how many hours you put in its about what you put into the hours!! Sadly for many the idea of building a business means working harder~not with ~The Can Can Man~ it isn~t!
In a presentation that pulls no punches you will learn powerful insights into the buying psychologies and be able to unlock the hearts and purse strings of your potential clients. By understanding the science with more clarity and approaching your business challenge with more subtlety you can build your business with less blood sweat and tears.
If you want more but haven~t got a lot more left to give, if you feel frustrated with your slow progress or your team is struggling to forge ahead then ~Building a Business ~ No Sweat~ is a MUST EXPERIENCE agenda item.
It is not designed to be ~easy listening~ and it is not designed to be politically correct~it is designed for results. If you want better results, experience it.
Seminar Four: “How to be Virtually Big”
Ian Weatherhogg of Sandford Technology
Drawing on nearly 2 decades of start-up experience in web and IT, Ian will share his experiences of creating the right impression to the outside world - both online and offline.
Packed with tips and tricks, do's and don'ts, Ian will point out the common pitfalls that can give away how small you are, and suggest services and tactics that will help you to punch above your weight.
The session will include:
Showcasing your business on the web
Operating in a virtual world
Web-based applications and services
Communicating with your target market
Marketing